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Welcome to Zunesis Research, where insight meets intelligence in the world of data-driven decision making. We specialize in delivering powerful market and consumer research solutions — transforming information into strategic business growth.
Utilities include water, electricity, gas, internet and transport. In some markets people have choice — in others they don't. Our research shows what your customers want and which services they value most.
Whether you need to test pricing perceptions, new service ideas, or communications for usage programs, we’ll design studies that reveal actionable opportunities.
We survey customers, potential customers and the general public to learn what they value in a utilities provider — from fair rates to special programs and service reliability.
We can also audit competitor offerings and communications to identify why customers choose one provider over another.
We use a broad toolkit suitable for regulated and competitive utility markets:
We tailor sampling and fieldwork to reflect regulated geographies, low-incidence user groups, and multi-stakeholder decision environments typical of utilities research.
Want a scoped plan for your utility? Contact our team and we’ll propose a focused study that fits your regulatory and commercial needs.